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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

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ISBN 13: 9783642143373

Format: Hardcover (463 pages)
Publisher: Springer
Published: 27 Oct 2010

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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

by Florian Kohlbacher, Michael Prieler

ISBN 13: 9781349592913

Format: Paperback (180 pages)
Publisher: Palgrave Macmillan
Published: 26 Apr 2020

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